This is a complete program designed to deliver the outcomes you need as quickly as possible, in our experience many companies have lost months of valuable marketing time getting bogged down in things like copywriting sales copy and video production.
The program flows in this manner:
Step 1 – Social Media Strategy Blueprint
The Social Media Strategy Blueprint is designed to deep dive into your business to create an extensive and strategic content and conversion strategy tailored to you and your business outcomes. It looks at your audience, your audience’s location, insights, and planned out branding and lead generation strategies to attract them into your business via social media channels and advertising. This incorporates the Campaign Strategy plus your overall social media content strategy, plus an analysis of your competitors and or general industry social blueprints from which great insights are made regarding content that is resonating, times of day people are active and which channels they are active on. There are two components to this report, the first is the strategy itself and the second is high-level data tracking of your competitors and your own social profiles, this report is delivered monthly over three months to ensure you have access to real data as opposed to theoretical suggestions.
Once we establish the strategy, we can provide solutions to support the implementation. Here’s what it looks like:
Step 2 – Campaign Build
Once the Strategy is outlined, we will need to build your new program online and create a product launch. There will be a number of creative tools we need to build. (subject to the strategy).
What this looks like will be determined by the blueprint itself, however will require the following:
- Lead Capture – This is the page where your viewers will land on once they’ve seen your offer from a lead source ie. LinkedIn, Facebook Ads, Google Adwords etc and this the page will convert your viewer into a lead via email opt-in exchange. We create an “irresistible offer” to convert your audience using tools you likely have already created such as video training series, workbooks, templates, webinars etc.
- Email marketing – This is a series of emails designed to continue to build trust and credibility and lead prospects towards the next step, this is built into your existing CRM like Active Campaign, Infusionsoft, Ontraport, Drip etc.
- Sales page – This is the Call to Action page where we send your audience to take the next step.
- Graphics – As part of the campaign set up, there is a need to develop graphics for paid ads, social media, website pages and conversion pages.
- Copywriting – Copywriting is one of the most important aspects of a marketing campaign. We write copy for all parts of the campaign including pages, video scripts, paid ads, social media posts, emails, and re-marketing.
- Video production – Almost all campaigns these days require a series of videos specifically designed for this type of marketing. Our videographer will come to you and professionally shoot these for you and then complete all post production requirement.
Step 3 – Campaign Launch
We invest significant resources in time and financially to ensure we are at the cutting edge of current strategies that are converting consistently. The days of running single campaigns and getting exceptional results are well behind us. This is why our program includes 4 campaigns each designed to build upon each other and include:
- Paid Advertising – Paid ads such as Facebook Ads, Google Adwords and SEO are an effective tool for selling products and services. We provide the campaign strategy, set up and ongoing campaign management.
- Re-marketing – Once we have established a relationship with your audience online remarketing to them via specific email marketing strategies and digital strategies to create win-back or additional conversions for the many prospects that need more time consistently occurs.
This is our program The Fast Track Launch Program, and it gets results. However it is not for everyone, if you want overnight results it is not for you, and we are not the best agency for you. If like us you believe the best results come from research, planning and creating value for your clients this is your best move forward.
Instead of hefty upfront expenses which is the norm, we have created an affordable payment solution that suits most businesses cash flow.
Want to see if this program is right for you, complete the enquiry form below and we will be in touch very soon.